Host: International Association of Business Management Simulation

Venue Sponsor and Supporting Organization: The Centre for Pre-incubation and Outreach (CPO) of the Education University of Hong Kong

Corporate Partne/ Sponsor: Farmacy Group

Endorsed by: China Council for the Promotion of International Trade Commerce

Organized by: Icetech Hong Kong Company Ltd

                          Top-Boss Education Technology Pte Ltd

                          GT Technologies​​

Supporting Academic Institutions:

•  The City University of Hong Kong Department of Decision Analytics and Operations

• The Education University of Hong Kong
  Centre for Entrepreneurship and Innovation Education

• Hong Kong Baptist University
  School of Business

• Hong Kong Lingnan

• Hong Kong Metropolitan University Lee Shau Kee School of Business and Administration

• Hong Kong University of Science and Technology

• Hong Kong Metropolitan University 
  Lee Shau Kee School of Business and Administration

• Technological and Higher Education Institute of Hong Kong

Supporting Organization

• The Communications Association of Hong Kong

• CIM Hong Kong

• Greater Bay Area Hong Kong & Macau Talents Association

• HKtag

• International Association of Microsoft Channel Partner

• iMBA

• Hong Kong Broad Band     ​​​

• HKPC Academy

• RMAICT

• Yeeflow

Objective:

The Venture Insight Competition is an international event that
brings together students from Hong Kong, Thailand and Europe to develop innovative business proposals through an immersive, simulation- based experience. Participants work in teams to solve real-world case studies provided by corporate partners invited by IABMS.
These companies gain valuable insight from the perspectives of
emerging business leaders, helping to refine their ideas and
strategies.​

Following an initial screening of proposals, shortlisted teams will
be invited to pitch their ideas on competition day, and
participate in the business simulation. European participants
who are unable to attend in person will join through Zoom for
pitching and the simulation session.​

To ensure fair and transparent evaluation, the final results will be determined using a weighted scoring system, with 70% based on pitching performance (idea quality, feasibility, presentation, and Q&A) and 30% based on simulation performance. The simulation component is designed to test how effectively teams understand and execute their proposed strategies, allowing both participants and observers to assess whether their business concepts perform successfully in a realistic environment.

​

Competition Format:

This competition combines a case analysis with a business simulation game. Teams of 3–4 students from the same university will act as virtual consultancy firms and compete against other teams. Participants must form teams to enter the competition.​

Teams will receive background information on the Farmacy Group and are expected to develop a 3–5 year business plan to improve future product development (e.g., scaling decentralized farming, optimizing supply chains in urban environments, enhancing sustainability metrics, or expanding market reach), operational efficiency, profitability, and financial management. Twenty team will be shortlisted to the Grand Final after the screening by Farmacy Group. The competition’s simulation will run on the “Macro Business Simulation” software. Hong Kong teams will participate on-site at The Education University of Hong Kong, while overseas teams will join online on 9 May 2026.​

The overall objective is to achieve the highest combined score from the judges’ pitch session and four rounds of the simulation game. A balanced scorecard will summarize business performance for each period and measure current profitability. The scorecard includes the key elements that determine your company’s total performance score.

Major KPIs used to evaluate each company will be disclosed before the competition and include measures such as Net Present Value (NPV) of accumulated dividends and net income, profit margin, current ratio, and return on equity (ROE). These KPIs account for 30% of the total score. Presentation performance will also account for 30% of the total score.

• Market Analysis

• Evaluation of Feasible Alternatives and Solutions

• Implementation of Action Plan

• Question and Answer

• Presentation Form​

​

Deadline For Registration:                      29 Mar 2026 (Sun)

Mandatory Online Opening Session       30 Mar 2026 (Mon)

Submission of Business Plan Proposal:  12 Apr 2026 (Sun)

First Workshop:                                       21st Apr 2026 (Tue)

Second Workshop:                                   28th Apr 2026 (Tue)

Competition Venue:                                 The Education University of

                                                                 Hong Kong

Competition Date/Time:                          09 May 2026 (Sat)

                                                                 01:30p.m. - 08:30 p.m.