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Strategic Retail Management

The Strategic Retail Management is developed to align with the Chinese Distribution Association learning outcomes for their Retail Management Certificate. It is intended to be a capstone course and covers various aspects of retail management and store operations including merchandising, operations, store organization, site location, and customer service. It focuses on the Retail industry, Chain Store Management, Retail Marketing, E-Commerce, Marketing Research and Consumer Behavior. Students are required to advance their competitive advantage in the market through job delegation, effective communication, marketing strategies, management tactics and analytics processes. 

The management team must use the division of powers and responsibilities, and the operation methods according to local conditions. Through the discussion of team members, they should give a full play to the site conditions of online and offline omni-channels, and how to adopt different marketing strategies, management tactics, analysis methods and other operation techniques, so as to play a role. The overall synergy is to gain a competitive advantage in the market, grasp the foundation of operating profit, and make full use of this successful operation model as the basis for the subsequent development of chain operations to expand the scale of operation and market territory.


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