IABMS Business Simulation Challenge 2026: Conclusion and Winners Announcement

The IABMS Business Simulation Challenge 2026 has reached a triumphant conclusion, uniting over 100 students from Hong Kong, Macau, and Thailand in a dynamic competition that tested their business acumen, creativity, and strategic thinking. Throughout five intense rounds, participants faced real-world challenges, culminating in a high-stakes pitching session for a HKD 1 million investment from venture capitalists.
This year’s challenge was not just about competition; it was a transformative experience that empowered students to innovate and collaborate in a simulated business environment. The stakes were high, and the talent on display was nothing short of extraordinary.
We are proud to announce the winners of this year’s challenge:
1st Place – Saturn (Chiang Mai University)
Saturn emerged as the champions, demonstrating exceptional strategic foresight and an innovative approach that captivated both judges and investors alike. Their winning strategy showcased how vision and execution can lead to groundbreaking business solutions.
2nd Place – Elite (Kasetsart University)
Elite showcased remarkable analytical skills and creativity, earning them a well-deserved second place. Their proposal reflected a deep understanding of market dynamics and an ability to adapt to changing conditions.
3rd Place – PHICHAVI (Khon Kaen University)
PHICHAVI rounded out the top three with a strong performance, illustrating their capability to navigate complex scenarios and deliver actionable insights that resonated with the judges.
The IABMS Business Simulation Challenge not only highlighted the brilliance of emerging business leaders but also provided invaluable insights to industry stakeholders. We extend our heartfelt congratulations to all participants for their dedication and resilience. Together, you have set a new standard for innovation and excellence. The future is bright, and we are excited to see how you will shape the business landscape in the years to come!














